DEUS: Digital Campaign Case-Study Israel
McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew...
View ArticleWho’s Your Sad Friend: Facebook App
Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your...
View ArticleThe $500 Digital Campaign
I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or...
View ArticleGoldstar Beer: Park Fight Facebook App
Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very...
View ArticleThe $300 Chat Roulette “Killer” Viral
Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is...
View ArticlePursuit of Passion: Diversity in Advertising
“Pursuit of Passion: Diversity in Advertising” is an inspiring short film that aims to inform young people who are looking for a career in advertising/marketing, about the business. The movie brings...
View ArticleBurgeranch Combina: The HACK Campaign
Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called “combina” which basically means “outsmarting the system”...
View ArticleIKEA: The 2013 Interactive Catalogue App
Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional...
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